You may remember the story of hare and tortoise race,in SEO we can say every marketing analyst is running a race with lazy hares or competitors.
In SEO race lazy hare can be awarded black hats and consistently hardworking tortoises can be given white hats. Even though both looks same ,search engines show victory flag only to white hat people .
Digital marketing companies in India encourages only ethical SEO methods,as they know black hat methods leads to banning of website as not safe by search engines.
What is Black Hat SEO & White Hat SEO ?
Black Hat SEO : A set of practices that use to increase website traffic or search engine ranking by violating the search engine terms of services. It includes
- Content duplication
- Keyword stuffing
- Doorway pages
- Invisible text and negative comments
- Paid links etc
White Hat SEO : Maintaining the integrity of website and following the search engine terms of service , white hat SEO techniques improve website ranking and search ranking on a SERP (Search Engine Result Page). White hat techniques are
- Easy website navigation
- User and mobile friendliness
- Offering quality unique content
- Fast loading time
- Keyword rich meta tags
How Black Hat SEO harm website?
Search engine bans website once black hat SEO is found out by search engine algorithm. Also website is open to hacking and other security issues. The target audience will spread negative reviews on social media which will affect business reputation.
Success is never an accident in Business or SEO ,black hat methods may lead you but will drop you at last in fatal lose . Always choose the best digital marketing company to market your business than fake agencies with black hat SEO techniques.
To know more about White Hat SEO ,feel happy to contact our digital marketing team.Our experts can teach you how to get quick results with white hat SEO techniques.