If you are new to search engine optimization process and are curious about the step by step learning process, here is a detailed SEO process for beginners. Getting on top ranking with Google will be impossible unless you follow proper SEO process. Many companies fail to gain ranking due to wrong strategy followed.
Google Search Algorithm is becoming more intelligent nowadays:- Search engine optimisation is getting tedious each day for people who do not try to keep their knowledge updated about the latest updations happening in SEO industry. Due to recent changes made by Google in their search algorithm, doing SEO is becoming very difficult for the ones who are not following Google guidelines, who haven’t updated themselves from reading online blogs and watching videos are enough to do SEO.
Why SEO keeps changing?
Getting website on first page of Google was very easy in the past. All they had to do is to add keywords to title, add description, copy and modify content and build hundreds of backlinks to get top ranking in Google. Now it’s much different from then. It’s true that for some websites it might be easy to get temporary rankings that way but when Google finds out your website is not following the best practices, your ranking will drop.
Google keeps updating their search algorithm to fight spam and deliver most relevant results. Google updates their algorithm for like every few months. Given below is the step by step optimisation of Search engines.
Step 1: Keyword Research:- Keyword research is the process of identifying most important keywords needed for our website. It requires keyword research tools which can help us find most relevant keywords required.
Step 2: Competition Analysis:- Identify who are your competition by doing competition analysis using various SEO softwares and competition analysis tools.
Step 3: SEO Audit:- Audit current website and its ranking for selected keywords, this will give you a basic idea about what can be improved on your website. SEO Audit is quite an important factor in Search Engine Optimization.
Step 4: On-Page SEO Optimization:- Identifying On-page Optimization requirements and the site structure.
Step 5: Off-Page Optimisation:- Build links, promote your website on social media.
Step 6: Measure results:- Traffic and Rankings.
SEO is complex and requires continuous practice. You need to keep your knowledge well-updated to maintain ranking of your website or your client’s site. There are lots of SEO companies in Kerala to meet your requirements.