Let’s say you have opened a business website, all you can see are some images placed here and there with nothing written.
You would be utterly confused and immediately click/touch the back navigation arrow to bounce back into the search results and venture other websites.
The example stated the point wide and clear. The website lacked contents, and CONTENT IS THE KING of marketing.
Every digital marketing strategy begins with content marketing. Content tells the customers what your business is all about, your products and services, your offers, discounts, literally “everything”.
If you can’t give them genuine information, others will.
Let us examine the top 5 reasons why content marketing is important to grow your business:
Content enhances brand awareness and trust of customers
If you are stuck with the minimum content strategy, you cannot be more wrong. The more you write about your business, the higher are the chances of people knowing your business and what it has to offer.
Creating quality contents and sharing it with the target audience makes you a dominant authority in the field with enough expertise and credibility.
Search engines love quality contents
Giant search engines, like Google, are trusted by billions of people around the world. The trust comes from the fact that they provide relevant information for all search queries of internet users.
To build a good impression before the search engines, create quality contents so that Google thinks your website and contents are useful and informative for its users.
In order to rank higher in search engines, optimize your contents with better SEO strategies.
(Know more about the SEO tips to optimize blog contents)
Contents assist customers in all stages of the buyer’s journey
Content’s job does not end with leading traffic to the websites, but they have an even bigger job once users are on the website.
That job is “to convert the website visitors to potential buyers”. Awareness, Consideration and Decision are the widely accepted stages of a buyer’s journey.
Awareness happens when the contents give genuine product information and make them aware of the product.
The consideration stage is when contents offer tangible benefits of the product and persuade them to consider buying the product.
Finally, the decision stage is when contents give 100% assurance that this is a must-have product and convince them to purchase the product. Content has immense power to influence purchase decisions.
Content is the cornerstone of all other digital marketing strategies
How can you send email without any matter? What are social media posts without captions and descriptions? What good can PPC ads bring with no call-in action words and contents on landing pages? Nothing!
Contents can get you more backlinks
High-quality content creation would show your expertise in the field. Thus, there will be others who would like to link with your business contents to make them sound smarter.
If there are numerous backlinks tracing back to your website content, search engines uplift your site rankings in search results. And also through these backlinks you get more traffic and leads to the website.
Thus, there is no denial of the fact that content is more than a necessity in the growth of your online business.
Know your audience and their interested platforms, then create consistent, relevant and original contents to gain the trust of customers and search engines.
You can always hire the best content marketing agency in kerala to create, publish and distribute quality contents on your website.