Why do you need XML Sitemaps?
Beginning with the question of “What is an XML Sitemap?” The answer goes like this, an XML sitemap is precisely a road map of an entire company website that evidently informs Google and other major search engines about the important...
7 Popular Search Engines in the World
From the nearest restaurant details to the international climate information, our search or query list is never ending, extending forever. We probably do all our queries on Google, the digital giant, yet surprisingly there are people in various countries who...
How to Utilize the Salient Features of Google Analytics 5 for Your Business Growth?
Google Analytics, GA, have always been the favourite of online business owners. It is such a powerful analytic tool that imparts an in-depth knowledge about the traffic pattern in your website and mobile application. This free program, intertwined with other...
How to Drive more Foot Traffic into your Store?
If you own a local business and think that “how can online media or online advertising help to increase traffic into my store? It is just a waste of time! ” you cannot be more wrong. Because the digital world...
Why is Marketing Relevant for Online Businesses? Understanding the Marketing Mix Concept – 4Ps for an Ideal Strategic Plan
Before jumping onto the online businesses, let us first examine the case of an offline, physical store. How do you know about a hardware store opening this weekend in your neighborhood? Well, you might have heard about it from your...
How Important is Google My Business for Your Local Business ?
Google My Business is often referred to as the backbone of Google Local Search results. Most commonly in Google search results, one can find the listing dialogue box of a local business with their respective address, opening hours and contact...
Ways to Improve your Business using Search Engines
Search engines are more or less the heart of online businesses. Nowadays, if your customers look up your website online and can’t find it, the whole build-up image you created in the mind of your customers goes crashing down from...
Relevance of SEO in Local Businesses
The basic concept behind local SEO in digital marketing is the urgency to promote local business visibility on location-based Google searches. It ensures that people find your business on the SERP (Search Engine Results Page) within the locality search. For...
Merits of Digital Marketing during the Covid-19 Crisis
Coronavirus is most certainly giving a hard time for all human beings around the world in their personal and professional lives. It has put an end to our social lives and keeps us locked within houses for a greater good...