A person without an email address can’t survive in a digital world. Email address is specifically asked for while filling all kinds of forms like academic forms, work related forms, social media signing in forms, registration forms etc. It has such a high demand because email or electronic mail is the easiest way of sending all kinds of information which includes formal as well as informal. Gmail accounts developed by Google is the free email service provider. Gmail can be accessed through search engines and it has a mobile app of itself. Everyone casually creates and uses gmail accounts for different purposes. If everyone has access to emails, an efficient marketing strategy centered on emails can do great on the business brands.
What is Email Marketing?
Email marketing can be primarily defined as the use of email services for the purpose of promoting business. They can be used to cultivate potential new customers, update the present customers with new information, special offers, price deductions etc. via email. This helps to increase customer loyalty and trust. Email marketing is a direct form of marketing, started right after the birth of the internet and evolved itself over the years. Email marketing is usually done through two different types of emails.
- Direct Emails: These kinds of emails are sent solely for the purpose of communicating promotional messages. Special offers, product catalog etc are sent directly to the list of customers, email addresses collected from the service companies. These are purely commercial emails.
- Transactional Emails: These emails are sent to the customers who had conducted previous transactions with the companies. The recipient of these emails would have previously agreed for these emails promotions with the company. Transactional emails include order confirmation mails, order tracking mails, reorder mails, refunding mails, password resetting mails etc.
Why do you need Email Marketing?
Almost all the best email marketing companies in India, use email marketing as one of the major marketing strategies along with the other techniques. Because even after social media platforms are gaining wider popularity, email marketing is still one of the best tactics for increasing the lead generation, conversion and revenue. Major benefits of email marketing includes:
Customers check their email every day: Almost all people check their email at least once in day for either personal or work related purposes. At least one time is the minimum amount, studies state that people check their inbox 20 times a day. Almost 65% of the gmail users open the new messages in their inboxes, including the marketing messages. Thus, email marketing is providing a great opportunity to get in front of the customers on a regular basis.
It’s very cost- effective: When comparing with the traditional marketing strategies, like direct mail or print media, emails are very inexpensive. Along with the low operating costs, email marketing is providing attractive Return on Investment (ROI), which is a ratio between profit and cost of investment.
It has effective automation campaigns: With the help of certain email automation tools we can develop campaigns that send email messages automatically to the customers on a set schedule, creating automatic touch points with the customers. Certain email campaigns can also be created to trigger messages to be sent to the customers on immediate actions. If the customer suddenly leaves the site from the price page, these campaigns are extremely helpful in reaching back to the customers with further clarifying details regarding the price.
Email Contents can be easily shareable: With proper email marketing strategies emails contents can be made easily shareable into social media sites and other email accounts. This enables your favorite quality email contents to be sent to your family members, friends and colleagues. This increases your reach and generates new leads to your business.
Emails provide a personal touch to your marketing: One of the greatest benefits of email marketing is that we can personalize the messages sent to the customers. Along with the contents, we can have the names of the customers written, which would make them feel that we are addressing them and speaking to them directly.
How do we offer Email Marketing Campaigns?
As one of the top email marketing agencies in India, we provide our best services to our business brands by creating strategic email campaigns for the higher reach, lead generation and sales. How do we offer this email marketing services?
We form a targeted email list: To start a successful campaign it’s highly necessary to know the desired set of audience who are interested in knowing about the brand. The best way to get this shortlisted email addresses is the subscription list on the website. Those who have registered with their email ids are our potential customers who wish to know more. Thus, we get our list.
We set our goals: Once we obtain our targeted list, we decide on our typical goals according to the customers. The goals would be to address a new customer detailing about our business, or providing information about any new offers, clarifications etc to the existing customers or trying to re- engage with a customer who is being inactive at the moment of time.
We create favourable contents: Once we are familiar with the type of audience, our purpose of sending mail and the type of mail, like promotional or transactional or direct mails, we create the refined optimised contents for each type. We craft the best subject line that will prompt customers to click on the mails. Further we write email marketing copies with great content that provide useful information about the brand with a personal touch, embedding surveys or GIFs or videos.
We design good email templates: If the emails look terrible with no creative designs, it will not get enough attention. Thus, we create classic designs for email templates that can be resized for computer and mobile users. A perfect combination of text and images makes the emails attractive and luring.
We conduct email analytics: We conduct a detailed analysis in email marketing. The email metrics includes:
* Click Through Rate – It provides information about the percentage of users clicked on the link given on emails.
* Conversion Rate – the rate how many of the users who clicked have actually bought the product.
* Bounce Rate – the rate of how many emails sent were not delivered to the recipient.
* List Growth Rate – the favourable rate at which the email list grows.
* Forward Rate – the rate of people who actually forwarded the mail to others.
All these are perfectly analysed by our marketing experts for better strategies and campaigns that are beneficial to our business clients, by reaching their brand to a larger amount of audience, which ensures sales and revenue indeed.