Google Analytics, GA, have always been the favourite of online business owners.
It is such a powerful analytic tool that imparts an in-depth knowledge about the traffic pattern in your website and mobile application.
This free program, intertwined with other Google marketing and advertising platforms is a popular choice in website analytics softwares.
Now, Google is here with its latest version, Google Analytics 5, with stunning features and simpler operations that help to yield the best out of Google information.
Understanding the behaviour of customers on a website, ignites the flame for upgrading website contents, marketing strategies, web designs for an enhanced user experience and conversions.
Here are the list of certain things that is to be done with Google Analytics 5 for your business growth:
- Glance at Important Data Simultaneously: In order to glance at a couple of crucial data every time you log in the Analytics, you better pin it to the Dashboard. One can create multiple Dashboards with Google Analytics 5 with multiple Widgets in each. The Widget settings specifically ask for various types of ways to show metrics, individually or in comparison with other metrics in different formats of pie chart, table, timeline etc. Thus, one can evidently see the status of traffic, goal completions and metrics in a single space.
- Pick out the widely accepted online campaigns bringing the most traffic and conversions: In order to find which online campaigns are bringing the most traffic, local campaigns or social media campaigns or so, one must look at the Advanced Segments. The creation of a new Advanced Segment requires the information of all domains that you want to track, after entering the source domains, preview it and save the segment. Under the Advanced Segments one can see the newly added Custom Segment and keep note of the traffic, conversion data etc. that comes from the source domains.
- Know the location of your frequent visitors: Placing the advertisements all over the internet is rather a waste of time and money. Thus, with Google Analytics 5, you can track the demographic location of your frequently visited customers, including the time they spend on the website and bounce rate. This gives a clear picture of which geographic area to focus, in order to gain greater conversions.
- Analyse what people are looking for on the website: You are well aware of the keywords people search for in search engines like Google, Bing, Yahoo etc. What about the searches they do within the website? Google Analytics 5 provides a clear understanding about the terms customers keep searching on your website on every single page. Under the Site Search Settings you can find these details, which is a feedback of user experience on your website that must be improved accordingly.
- Track the links that people click all the time: Websites are filled with contents and these contents usually have a jackpot of links, for better comprehension and clarity of ideas. In-page Analytics feature allows you to keep a track on all individual links, so that you know the link that receives the most clicks which determines the popular area of interest among customers.
- Determine the point in which people desert the shopping cart: Checking out processes often include multiple steps. Google Analytics presents a Goal Funnel function that keeps track of these multiple steps and analyses the common points in which people abandon the shopping cart. Goal funnel settings require the URLs of each step leading to the purchase. The results are very essential in making relevant alterations in the page that backfires on a successful shopping attempt. The more pages are made shopping friendly, the greater will be the conversion rates.
- Acknowledge the need of a mobile friendly website: Google Analytics supplies all necessary information regarding the time on site and bounce rates from specific mobile devices. The Visitors menu of the Analytics contains a Mobile option, where you can see the traffic and visits coming from each mobile device. If the bounce rate is higher than time on site, you may need to refurbish the website into a mobile friendly one.
Google Analytics is a powerful tool that provides a lot of insight into your websites, that motivates you to shape successful strategies for your business.
It is an entire free program which can be accessed by any, yet with the expert guidance of a digital marketing company in Kerala, you can reap the benefits of Google Analytics into your business professionally.