Search Engine Optimization (SEO) has been in digital platforms for many years, but Schema Markup is one of the latest additions to the list of technical SEO that can get your website in front of potential customers. So, before moving any further, let us unfold what a Schema Markup is? Schema markup is structured data added to the HTML of your web pages so that search engines better understand the content on your pages and present you on search results.
Let’s recall the shape and structure of the search results. If you’ve ever seen search results with dates, reviews, or photos they are rich snippets that give extra information about your webpage and is one of the jobs of schema markup. These extra pieces of information are gathered from structured data. The best SEO companies in Kerala make optimum use of Schema Markup and boost the SEO results for reaping the benefits.
Here is how it benefits SEO efforts:
- It Drives Organic Click-Through Rates: An extensive rich snippet of a website that appears because of the schema markup is a huge booster of organic click-through rates. Schema markup generally makes web pages easily indexable by providing targeted meta tags, enhancing high chances of appearing on search results.
- It Provides Extensive Rich Snippets: With enough information in snippets and by including images, Schema Markup makes your SERP results look appealing that tempts people to click. Whatever you wish to display in front of your potential customer gets exhibited on rich snippets because of the structured data markup.
- It Helps in Local Business: Well, schema markup for all web pages in a website need not be unique. For local businesses, structured data can be provided in such a manner as logos, contact numbers, location details, customer care, social media accounts etc. are displayed on top for the customers to reach out.
- It Helps in Promoting Sales: Schema markups are of greater help when it comes to promoting sales through search results. Imagine a person typing “restaurants near me”, by creating structured data for local queries, your website will pop up as search results along with the location, timings, price range, and contact details.
Schema Markup indirectly affects the SEO efforts of the website. How? A structured data markup can enhance your rich snippets and rich snippets can eventually bring organic traffic to your website. Thus, better schema markup means better SEO. One can start with the basic Schema Markup setups and then move on to advanced settings under the guidance of the best SEO agency in Kerala.