In this technologically thriving world, the necessity to become digitalized is inevitable. In the present era, an enormous number of people are shopping online for their convenience, better deals and attractive prices. Thus, getting your business online helps you to have a better exposure in the world of web, with larger customers. Search Engine Marketing (SEM), is an essential part of digital marketing services for business websites.
Search Engine Marketing (SEM) is one of the milestones of digital marketing that involves the promotion of websites through paid advertising. These paid advertisements of the website usually appear on the search engine results pages (SERPs). You might have noticed the image ads and text ads that appear on your search result page upon a search query. These ads often called as pay-per-click ads, come up because of the marketing tactics played at the back screen. These ads are vital because they provide an imminent opportunity for the advertisers to display their ads in front of the desired customers willing to buy the product as early as possible. These paid ads are very persuasive in converting potential customers.
SEO vs SEM, How are they different?
Search Engine Marketing (SEM), refers to the paid search marketing, where the advertisers are willing to pay the search engines for displaying their Ads on the result pages. In Search Engine Optimization (SEO) , the businesses don’t pay for the clicks and traffic from search results. They occupy space in the search results organically with quality contents and relevant keywords.
Both SEO and SEM are the fundamental parts of the online marketing strategy. With accurate SEM campaigns and strategies formulated by the best digital marketing agencies in India, results are instant. Pay Per Click Ads are quicker ways of drawing traffic into the website.
Our Social Media Works
Let our works speak!
As one of the best content marketing agency in kerala, we have a qualified team of content writers, who create the most innovative and vital contents for the brands. We tend to follow certain marketing strategies for writing effective contents.
How do Ads appear on the search results page?
Before the Ads appear on the search page, many processes are undergoing behind the screen. The best SEM digital agency in India do all these marketing strategies for their business clients. SEM campaign starts with keyword research. A detailed study has to be conducted based on the popular keywords searched about the product or service provided by our business. Select the appropriate keywords with high commercial intent. Next comes the part of Ad Auction. The process of Ad auction starts at the moment someone enters a query on a search engine.
There are limited spaces allotted for the Ads to appear on the page along with the search results. Thus, a careful screening process is being conducted based on maximum bidding and quality score of the Ads. Bid, is the maximum amount of money the advertisers are willing to pay when a user clicks on their Ads. Quality Score estimates the quality of the Ads and the relevance of the keywords. Ads with superior quality can have better ad positions even with lower bid prices.Once an Ad wins the auction based on the bid and quality score, it gets displayed on the allotted space of the search result pages, which promises greater visibility of the products and increased sales.