The very first thing to do is to create accounts in all the social media like Facebook, Instagram, Twitter, Linkedin etc. Once you create a business account page, it gets more visibility among the users.
While creating accounts in social media, we give our information while filling the forms. These are pieces of information can turn us into a targeted audience. For example, if you have a business of cosmetic products, the target audience will surely be women between the age of 20-45. The age and gender information provided in social media help us to narrow our target audience. All the information provided, posts shared, pages liked etc. are taken into account while targeting the audience.
Online marketing campaigns are less costly than traditional forms of marketing, as in print media- newspapers, magazines, periodicals, visual media and radio. Social media help your business to grow at its own pace, at lower costs. Enhanced brand visibility leads to increased conversions and economic investments.