Search Engine Optimization (SEO) helps businesses to gain traffic from search results organically, that is, free of cost. Whereas Pay Per Click (PPC) generates traffic with a cost just as the name suggests. The business owner has to pay a cost per click.
As a matter of fact, both SEO and PPC are part of Digital Marketing and you can approach the best digital marketing company in Kerala to help you with SEO and PPC. The major differences between the two are as follows:
- PPC Ads usually appear above or below the organic results depending on keywords in the ad copy, keywords on the landing page etc. Organic results generally come in the middle of the page. The decision about websites appearing on the first pages depend on their optimization and on-site, off-site SEO works.
- SEO can get more traffic than PPC. If your website is ranked on the first page on the major keywords, you will get much more traffic than paying for keywords. But one must understand that it is very difficult to get first positions for a keyword. Thus, it is worth paying for the traffic if your website is on later pages of SERPs that will probably bring 0 or very little traffic.
- Highly targeted and optimized PPC Ads are more likely to convert a visitor than organic traffic. The most important reason for this is that web pages can rank for different keywords, not only the intended ones. So the visitor may not be looking exactly for the product presented on the landing page. On the other hand, a successful PPC campaign run on particular keywords will get clicks from visitors who are specifically interested in your products.
- SEO and PPC can only be done by experts who have the necessary knowledge and experience. SEO is a long process that takes immense time and effort along with the right strategy, taking months and years of constant effort. On the other hand, PPC Ads can be generated much more easily.
Upon coming to the bottom line, the top digital marketing agency in Kerala does both PPC and SEO. PPC can bring you faster results, but the traffic stops when you stop paying. SEO takes time to come in action, but the results are long-lasting.