Google has done quite a number of changes and updates in its algorithm, but as always backlinks remain one of the key factors that determine the credibility and authority of your website. What are backlinks? Backlinks, also known as “inbound” or “incoming” links, link one website to a page on another website. In the terms of digital marketing, we say that website A has an external link to website B, in other words, website B has a backlink from website A. The best SEO company in Kerala invests all the more time in backlink generation.
Backlinks are 100% sure to boost your website’s SEO ranking, as search engines consider backlinks as “votes” from other authenticated websites. These “votes” say that your website is “valuable, credible and useful”, which is the biggest gain! There are three primary ways of building backlinks:
Natural links: These backlinks are earned with no conscious effort on the part of the website owner. You create high-quality content and obtain natural links organically.
Manual links: These involve a manual intervention in the form of a request to create a backlink. Guest blogging is an important strategy to create manual links.
Self-created links: Here manually backlinks are added into a forum, blog comment, or online directory. It is the easiest way to generate backlinks.
You must keep in mind that all these types of backlinks are not treated equally before the eyes of the search engine. If you want to rank higher in the SERPs, focus on quality backlinks. It can be strongly said that one quality backlink can be more powerful than 1,000 low-quality backlinks. Yes, that’s true! So what are these quality backlinks? Following are the common traits seen in quality backlinks:
. They come from the most trusted, reliable and authoritative websites.
. They incorporate your target keyword in the link’s anchor text.
. The website or webpage that is linked to your website must be topically related to your services and content.
. They should be “dofollow” links. Search engines usually just ignore links with “nofollow” tags.
. They should be from a domain that hasn’t been linked to your website before. Repeated backlinks from the same website might seem like a false link building strategy to fool search engines.
In order to gain quality backlinks from authoritative websites, you need to have a standard website properly structured with high-quality content and a solid internal link strategy that interconnects to the pages, contents and concepts within your website. If you can get a few quality backlinks, you are sure to reach the top rank on the SERPs. Why? Because these quality backlinks would speak for themselves, and search engines would begin to trust your website. Contact the top SEO agency in Kerala and start designing a link building strategy for your website.