Recent Articles
Why is Marketing Relevant for Online Businesses? Understanding the Marketing Mix Concept – 4Ps for an Ideal Strategic Plan
Before jumping onto the online businesses, let us first examine the case of an offline, physical store. How do you know about a hardware store opening this weekend in your neighborhood? Well, you might have heard about it from your...
How Important is Google My Business for Your Local Business ?
Google My Business is often referred to as the backbone of Google Local Search results. Most commonly in Google search results, one can find the listing dialogue box of a local business with their respective address, opening hours and contact...
Ways to Improve your Business using Search Engines
Search engines are more or less the heart of online businesses. Nowadays, if your customers look up your website online and can’t find it, the whole build-up image you created in the mind of your customers goes crashing down from...