White Hat SEO vs Black Hat SEO
SEO (Search Engine Optimization) is a term most relevant and frequently heard in digital marketing. Online businesses and their hired SEO specialists form a strategy to rank higher in the search engine results pages (SERPs). Yes, I said SEO strategy,...
How to Utilize the Salient Features of Google Analytics 5 for Your Business Growth?
Google Analytics, GA, have always been the favourite of online business owners. It is such a powerful analytic tool that imparts an in-depth knowledge about the traffic pattern in your website and mobile application. This free program, intertwined with other...
Why is Marketing Relevant for Online Businesses? Understanding the Marketing Mix Concept – 4Ps for an Ideal Strategic Plan
Before jumping onto the online businesses, let us first examine the case of an offline, physical store. How do you know about a hardware store opening this weekend in your neighborhood? Well, you might have heard about it from your...