Google My Business is often referred to as the backbone of Google Local Search results. Most commonly in Google search results, one can find the listing dialogue box of a local business with their respective address, opening hours and contact information displayed out for the ease and convenience of the customers without opening the website for these contact details.
How do you think this information gets in front of Google search results?
It is simply the work of Google My Business listing, which is a free-tool, especially beneficial for business owners which works wonderfully as old time phone books.
These online directories can get you into the Google suite of websites through which you can get direct reach to potential customers. It is rather important that you must create, verify and edit your information in Google My Business because it can:
- Get your business in Google Maps
Establishing your space in Google Maps is one of the greatest advantages of Google My Business.
For example, if one searches for “salons near me”, Google picks up the geographic location of the individual and the list of salons in proximity to the desired location pops up in red dots, enabling the searcher to decide which one to go according to the distance and closeness.
- Place your business within Local 3-pack results
Local 3-pack results is the list of three local businesses in Google search results with their name, address, opening hours, phone number and ratings. In most cases, these local 3-pack results appear even before the organic results making them fairly visible to the searchers, which inevitably drives more local traffic into the store.
- Earn trust of customers
As long as Google My Business has the ability to put your business into the list with a proper location and reasonable popularity, you can earn the trust and confidence of the customers of being a reputed business firm with reliable service and rating.
- Help you gain high star-rating
It is a known fact that customers always look at the reviews and ratings before even thinking of contacting the business personnel directly. Here is where the free-tool of Google My Business plays a fantastic role, as it allows customers to rate your business and even leave feedback for the reference of future customers.
- Get you higher ranks in search results
Google often shows the result of businesses, which have strategically entered into Google’s goodbooks.
The more accurate and consistent the information is in Google My Business, the greater are the chances to display your business in SERP- Search Engine Results Page.
For an effective boosting of a brand’s online visibility and local search optimization, Google My Business in here for the rescue.
The best SEO agency in Kerala helps local businesses with innovative and ideal strategies much needed to enhance wider visibility of business before the right local audience.
All in all it can be said that Google My Business has the relevant power and capacity to increase foot rush customers to your doorstep.