Have you been swaying back and forth with the idea of investing in Search Engine Optimization (SEO), not knowing whether to do it or not? Well, the uncertainty or suspicion exists because you are unaware of the biggest SEO benefits and the range of things it can possibly do for your business.
I think it’s time to find out more about the advantages of using SEO tools. After reading through, you would have a plethora of reasons on “Why” you should invest in SEO, or maybe hire an SEO agency to do your part.
Let us begin with the basics.
What is SEO?
Search Engine Optimization (SEO) is defined as the process of optimizing a website or a webpage to gain maximum organic traffic from the search engines, where organic stands for unpaid traffic.
An SEO expert is someone who knows how to improve the quality and quantity of the websites in order to gain more traffic from the search engines.
If you could rank your website higher in the Search Engine Results Pages (SERP) on the leading search engines like Google, Bing, Yahoo etc.
You are so Good to GO.
For all who haven’t already started with an effective SEO strategy, here are the reasons why you should.
- SEO Pulls High-Quality Traffic
It is a known fact that people who search in Google, Yahoo or Bing are actually looking for a solution to solve their problem or for a service they can use or a product they want to purchase.
SEO puts your website right in front of the target audience, who is indeed searching for everything you can offer. You can pull them right away to your website, because you caught their attention at the peak moment.
Which is why around 89% of marketers agree on the fact that SEO strategies are highly successful.
- SEO Traffic Guarantee High Conversion Rates
Statistical study states that 95% of search traffic goes to the websites ranked on the first page of search results.
So if you could get your website ranked well and high on the first page, your products and services are most likely to hit the shopping cart.
Position yourselves on the top list, you are all set to win maximum leads, higher conversions, better sales and increased revenue.
- SEO Is Very Cost-Effective
The biggest advantage of SEO against all traditional advertising and digital marketing is that “It is absolutely FREE”.
- You get ranked in search engines with excellent strategies of optimizing website and contents.
- You get organic traffic without paying anything for the user clicks.
- You do not want to advertise at all, if you have a stable SEO position in SERPs.
With an efficient SEO strategy, you are saving a lot of advertising bills that you could invest elsewhere.
- SEO Offers 24/7 Service
Establishing an online business is a full time job, especially on the special note that a search engine giant like Google processes fairly more than 60,000 searches every single second.
Then comes the question of, Who would stay straight through the days and nights to promote your business? Well, SEO does !!!
That’s right, SEO offers a 24/7 service, promoting your business, securing your higher ranking and increasing your website traffic, while you are comfortably sleeping in your bed.
- SEO Boosts Your Trust and Credibility
Ranking high on the most trusted search engines, like Google, automatically stabilizes the trust and credibility of your business in the minds of the searchers.
There are high chances of you getting recognised as the top players in the field for “Google” to vouch for your great service and BAM! You get your trusted customers, who believe in Google, therefore in YOU.
With this increased trust and credibility, you can influence their purchase decisions.
- SEO is a Secured Long-Term Strategy
It takes around 6 – 12 months to see an optimal ranking of your website in search results. Just as how it is a long process to get you high on the search engine results, it is not that easy to pull you down.
Once you reach the top, you barely move down, unless there is a tremendous change in Google Algorithm or your competitors are firing up with better SEO strategies with the help of the best SEO companies.
- SEO Fuels your Popularity
SEO has a major role in making your business popular. Increased brand awareness always comes in handy, when people want to purchase products now or in the future.
The more people are familiar with your brand, your products, your offers and deals, the higher are the chances of them searching for your business in particular at times of need.
You could also invest in Video Marketing, and produce the most interactive video for your brand awareness. You must optimize your informative videos according to SEO strategies for increased clicks and brand awareness.
- SEO Provides Variant Touchpoints
Touchpoints are usually the interaction points where the customer sees your business on their digital journeys. The more potential customers see your brand, higher are the possibilities of valid purchases from you.
Thus, along with enhanced brand awareness, SEO also increases your touchpoints by mapping customer’s digital journey and picking the right moments.
- SEO vs PPC: Organic Clicks Wins the Bait
In an extensive study of comparison between organic and paid advertisements, it is proved that SEO listings receive 90% of overwhelming clicks from search engine users.
It is mainly because people tend to skip the paid advertisements, and mostly rely on search results. In contrast to the PPC ads with the same keywords, organic search results are most often clicked for valid purchases.
- SEO Factors can be Analyzed
All SEO related tools and strategies are measurable in depth. You can have a detailed analysis of your SEO strategies, their effectiveness in campaigns, slow or fast progression of your website rankings, organic traffic received through search engines, conversions, etc.
You can also look for the valuable keywords used by your competitors or the keywords with maximum traffic. Highly strategic keyword research information, is very relevant for ideal optimization of website and contents accordingly.
- SEO Helps to Outrank Your Competitors
One of the biggest reasons why you must invest in SEO is because your competitors are already investing in and also in other digital marketing tools. They are using SEO optimization strategies to grow their business and stay ahead of the competition.
Thus, shed the traditional ways of advertisements and keep up with the digital advancements of the era. Develop smart strategies and outrank your competitors, it’s not easy, but you have got to try it.
Who knows, You may also edge out large companies with your compelling SEO strategies and grab their customers with tactical moves.
- SEO Helps You Explore New Market
Strong SEO tools and careful optimization can lead your business website to the top of the search results. As a result of which, you can have a stable market, sales and conversions.
One you have established your brand identity, along with excellent products and services, you can move forward exploring new keywords.
New keywords could be the expansion of your business to new geographical locations or introduction of new products and services. Whatever be your new venture, leading search engines will definitely back you up by driving quality organic traffic to your website.
- SEO Combines All Other Pieces of Online Marketing
Although, SEO is primarily linked with search engines, SEO rankings are heavily influenced by other components of your digital marketing strategy like web design, content marketing, video marketing, social media marketing etc.
If you think about it, SEO rankings and brand awareness are indeed a boost to social media pages of your business. Search engine results driving customers into the website, makes them recognise your brand.
This instant recognition turns out to be useful when people mention your business in social media pages, enhancing the number of your followers. The more followers you have, the greater are the chances of driving traffic through social media campaigns.
- SEO Improves overall ROI than Traditional Marketing Methods
Investing in digital marketing strategies is a growing asset, which has a huge impact on the Return On Investment (ROI). As compared to the traditional marketing, search engines offer almost 15 percent of new leads, that is about 13 percent more than the traditional 2 percent.
These many new leads are driven to the hotspot, where higher chances of conversions occur. It is said that around 40% of business revenue comes from organic traffic into the website.
- SEO Helps to Gain Quality Backlinks
Search engines rank your website higher, if you come onboard in their Good Books with enough reputation. How to maintain the goodwill of your website? Having enough external backlinks would do the work. Backlinks are links from established websites linked back to your website. It is sort of a local scenario where mentioning your name by some famous personalities or celebrities boost your value and pride before your neighbors and coworkers.
Just like that, having a lot of backlinks, would increase the authenticity of your website. The more relevant your website gets, the higher it ranks. So SEO extensively helps in gaining quality backlinks, through your brand publicity.
- SEO Increases Your Email Subscribers
Organic search results drive traffic to your website, and if you could attach an email newsletter signup form, you could increase your subscribers. More subscribers in turn results in higher rankings in search engines.
Also, having email subscribers is actually beneficial, as now you can push important emails to their inboxes with new offers, discounts and deals happening at your store. This way, you are not bombarding advertising mails to random people who may or may not be interested in your business, but straight to the customer who wishes to hear from you.
- SEO Plays Major Role in Website’s Time On Site
Time on Site, is actually the estimated time visitors stay on your website. Ranking high on the search results with excellent SEO strategies, will increase the drive of people into the website and scrolling through the site pages.
The more people scroll through, the better are possibilities of potential purchases. The websites with high time-on-site are taken to be authentic and impressive, which further influences the search engines in favour of your website.
- SEO Ensures Website Security
Having a good SEO strategy calls for safety and security of your website. This is a huge step, ensuring the safety of your website visitors without getting attacked by viruses.
A secure website majorly boosts your brand value in front of search engines that highly influences SEO rankings.
- SEO Improves Your Website Speed
Loading speed of a website is never to be underestimated, because statistics prove that a website can lose around 4.3% sales, due to a 2 second-delay in loading. There is no point for wonderment, it is a fact. Speed definitely matters, slow loading websites make customers wait, reducing their customer satisfaction and user experience.
High speed websites that fly upon a touch are much preferred by the visitors. If not, you can see your bounce rate increasing, which is a sign of losing your potential customers.
- SEO Makes Your Website Mobile-Friendly
Mobile phones have become an inevitable part of modern life, and are likely to increase in the coming years. Thus, SEO optimization of the websites must have a varied section of itself, focusing on the mobile friendly aspect of the website. Which by the way, have become an important ranking factor of websites in search engines.
A user friendly website with screen-adjusting abilities in order to suit the screens of mobiles, tablets, notebook, etc. make a major difference in your SEO rankings.
- SEO Can Multiply Your Business into Infinity
The exceptionally well-planned SEO strategy drops your business right in front of the people who are searching for your products and services. The massive drive you receive into your website, with the upcoming conversions, sales and revenues can help you multiply your business.
You could expand to various geographical locations, incorporate other relevant products and hit the market in many possible ways.
Seize these digital moments and opportunities to flourish into a giant business conglomerate.
- SEO Attracts Talented Professionals
When qualified students and experienced professionals look out for job possibilities, they heavily depend on search engines. You can always optimize the website with the accurate SEO strategies and specific keywords relating to the job positions you are willing to offer.
As being one of the top listed businesses in the industry, talented professionals will be more than excited to work with you.
- SEO Differentiates Your Website From Others
Out of millions of websites on the internet, how will your customers find you? There comes the part, where SEO plays the field. With clearly specified keywords, pinpointing your excellent services, relevant brand information, images and introductory videos, SEO polishes your website to be more focused, more specific. Thus, SEO makes your website stand out from the rest of the millions out there.
- SEO Boosts Offline Sales Too
Sounds surprising? Yes it is true. SEO can boost your offline sales too. People search for stores near their locality to know the exact location, five-star reviews, contact numbers etc. So that before taking the actual effort of driving up to your physical store, they are certain about the fact that you offer the service they are looking for.
- SEO Can Carry You Far Ahead
If you can incorporate and I say, YOU MUST incorporate SEO strategies into your overall digital marketing plans, it can carry you far ahead with blooming traffic, leads and sales.
In this digital world, the opportunities, options and pathways you receive are limitless, thus never miss a chance to outshine every one of your competitors with strategic SEO plans.
Conclusion
SEO is an ongoing strategy that offers full time service for your promotion. You need to make a long-term commitment and dedication to develop the best SEO strategy for your business.
There is no time to waste and you need to do it now, because your major opponents are already thriving ahead in the search engine results. And if you don’t do it, very soon nobody will ever know that your business existed.
But, if you start today, gradually without big announcements, without pushing advertisements and intensive networking, you can work your way through to the top with a compelling SEO Campaign.
