Each and every website, small or big, needs proper SEO rankings to stay input in front of valid customers.
SEO offers the most organic traffic gained through search engines. When it comes to eCommerce websites the base goal remains the same, yet you need to play different tactics to win the game.
Let us go through some of the tips and tricks through which WooCommerce websites can reap the benefits of proper SEO.
- Craft Product Descriptions Carefully
Product descriptions are this short and crisp content about the product, detailing its specialities, interesting facts, history, etc. You should not brag about the product but give genuine information in a nutshell.
Before writing product descriptions, it is necessary to conduct keyword research and include specific keywords into the description for better search results.
It is always better to write your own unique product descriptions.
Using the same descriptions written by the manufacturer would be duplicating contents.
Your own write-ups will make the descriptions, as well as products, original and authentic before customers and search engines.
- Optimize Product Images
Just like product descriptions, product images are very crucial elements of eCommerce websites as people like to see the pictures of the products that they are about to purchase.
Putting high-quality pictures is not all that needs to be done. You will have to optimize images for the search bots to find your image.
Image titles and image alt titles must be incorporated for an eCommerce SEO boost.
Image title helps you to get a position in the product listings and finally in SERPs. The image alt title is actually the text that appears on the screen, in place of the image, due to technical errors.
Thus, the image alt title must describe the image accurately and include keywords for search rankings.
- Ensure a Smooth Navigation Flow
Along with ensuring an organized display of the products and categories in an eCommerce website, it is equally important to ensure that customers could reach every product in a smooth travel through the website.
The website has to be properly structured so that the crucial pages like shopping cart, home page, etc. can be accessed from any pages.
A simple navigation system through the website can significantly reduce bounce rates and retain customers on site.
You may also consider enabling breadcrumbs to improve your website.
Breadcrumbs are these small links presented to the customers at the top of the product pages, denoting where they are and how they have got here.
Breadcrumbs greatly display the structure of your website to the customers as well as to search engines for better SEO rankings.
- Avoid Broken Links
Clicking on a link and getting greeted with “Page 404 not found” is not that interesting. It can largely increase bounce rates.
So, do regular checks for broken links with tools such as Screaming Frog or the Broken Link Checker plugin for WordPress that helps to fix the broken links and optimize the website.
WordPress offers numerous plugins that can take your eCommerce website to the next level.
The best web developing companies in Kerala can help you in developing systematic and aesthetic, at the same time SEO friendly websites for your online business strategy.